Eurochild was a 3D designed 'concept' featured on the sleeve of Protection and in the stage sets of the subsequent tour. Looks like a Happy Eater logo.
Back in denim: Massive go corporate
as putting a McDonalds logo on the Rolling Stones tounge, or a sign
of just how far hip denim sponsorship has become?
This is the Denim Eurochild, a welcoming indigo staple at Massive Attack's debut live performances (sponsored by Levi's) and thereafter was a perennial presence at Levi's flahship store in London
But how far will the former Wild Bunch now be taking their stylish link up? A rivetting prospect, surely.
Marc Picken : "when I first met the guys I was a consulant for Levi's - working music projects.
Levi's went on to contribute to the first uk tour in '94 and in fact paid for the orginal 3-dimensional Eurochild."